History of Alamo Rent A Car

Alamo Rent-A-Car History - 1970s

Alamo Rent a Car was founded in 1974, originally with four locations in Florida.

From the start, the company was credited with pioneering the concept of Unlimited Free Mileage, where customers are have unlimited mileage during their rental period with no extra charges.

The company focused on the niche of leisure car rental industry, aiming at providing a fun, low-cost, high-value rental experience to family and leisure travelers.

The company was purchased in 1978 by Michael Egan, a former president of a car rental business in Florida called Olin's, and his wife Jacqueline.

Alamo Rent-A-Car History - 1980s

As part of his vision for the company, efficient rental plazas was part of Egan's strategy.

The first such rental plaza for Alamo opened in Tampa, Fla., in 1982, with more following in other major leisure destinations including Orlando, Fla., which is now home to the world's largest rental facility.

In 1985, Alamo pioneered a new customized rental agreement the size of an airline ticket.

Alamo Rent-A-Car History - 1990s

In 1990, Alamo created new types of collision damage waivers with price and coverage options for all renters.

As part of this, Alamo created three consumer-driven optional collision damage waiver products in Florida, named Waiver Savers, which provided customers with three choices of price and coverage options tailored to their needs.

Also, in 1995, Alamo became the first car rental company with real-time booking capabilities on the Internet.

Alamo was sold by the Egans to Wayne Huizenga's Republic Industries in 1997 for $625 million.

Under the new ownership, in 1998, Alamo launched E-Process 2000, a set of initiatives for tour operators, including electronic reservation links on the company's web site, voucher-less rental processing and electronic billing.

Alamo Rent-A-Car History - 2000s - present

The late 2000 saw the comeback of Michael Egan to the company, when he was named chairman and CEO of ANC Rental Corporation, the parent company of Alamo and National. However, according to an interview with Jacqueline Egan, the pair had no personal wealth invested in the company in the new situation.

Under Egan's supervision, ANC was spun off from Huizenga's AutoNation in 2000 and was forced to file for a chapter 11 bankruptcy protection in November 2001.

Egan stepped down as CEO in April 2002, but remained with the company as a non-executive chairman of ANC's board of directors.

Also in 2002, a major partnership deal was signed, as Walt Disney World Resort and Disneyland Resort made Alamo the official rental car company of the most frequented tourist attractions in North America.

As of 2007, Alamo is owned by Vanguard Automotive Group, which in turn is owned by Enterprise Rent-A-Car.

Today, Alamo operates through a network of more than 1200 locations throughout the United States, Canada, Europe, Latin America and the Caribbean.

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